000			02258cam a22003374a 4500
001			14074373
003			OSt
005			20211221101529.0
008			050815s2006 njua b 001 0 eng
010			_a 2005023685
020			_a0471729809 (cloth : acidfree paper)
020			_a9780471729808 (acidfree paper)
035			_a(OCoLC)ocm61278586
040			_aDLC _cHU _dBAKER _dC#P _dVP@ _dDLC
042			_apcc
050	0	0	_aHF5416.5 _b.B344 2006
082	0	0	_a658.8/16 _222
100	1		_aBaker, Ronald J. _q(Ronald Joseph), _d1962- _923761
245	1	0	_aPricing on purpose : _bcreating and capturing value / _cRonald J. Baker.
260			_aHoboken, N.J. : _bJ. Wiley, _cc2006.
300			_axxvi, 374 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 343-354) and index.
505	0		_aWhy is movie theater popcorn so expensive? -- Why are we in business? -- Mind over matter -- The old business equation -- The new business equation -- Ninety-nine-cent pricing, engagement rings, and the assumption of rationality -- The invisible hand : no one person knows how to make a pencil -- A tale of two theories -- Cost-plus pricing's epitaph -- The wrong mistakes -- Price-led costing replaces cost accounting -- What and how people buy -- The value proposition -- The consumer surplus and price discrimination -- Customer segmentation strategies -- Price discrimination in practice -- There is no such thing as a commodity -- Baker's law : bad customers drive out good customers -- Ethics, fairness, and pricing -- Antitrust law -- Who is in charge of value? -- Pricing on purpose : getting paid for the value your company creates.
650		0	_aPricing. _923762
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0517/2005023685.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0645/2005023685-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0740/2005023685-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOKS _n0
999			_c23084 _d23084