| 000 | 01221cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 1636088 | ||
| 003 | OSt | ||
| 005 | 20211126084145.0 | ||
| 008 | 960814s1997 ilua b 001 0 eng | ||
| 010 | _a 96036234 | ||
| 020 | _a0786311312 | ||
| 040 |
_aDLC _chu _dDLC |
||
| 050 | 0 | 0 |
_aHM263 _b.H317 1997 |
| 082 | 0 | 0 |
_a658.4/5 _220 |
| 245 | 0 | 4 |
_aThe handbook of strategic public relations & integrated communications / _c[edited by] Clarke L. Caywood. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1997. |
||
| 300 |
_axxvi, 574 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aPublic relations. _920641 |
|
| 650 | 0 |
_aCommunication in management. _96077 |
|
| 650 | 0 |
_aCommunication in marketing. _920642 |
|
| 700 | 1 |
_aCaywood, Clarke L., _d1947- _920643 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh022/96036234.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1012/96036234-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOKS _n0 |
||
| 999 |
_c20260 _d20260 |
||