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Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004.Description: x, 299 p. : ill. ; 24 cmISBN:
  • 0750648384
Other title:
  • Tools and concepts for customer-focused management
Subject(s): DDC classification:
  • 658.9138014 AHM
LOC classification:
  • HF5415.13 .A354 2004
Online resources:
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Item type Current library Collection Call number Copy number Status Barcode
Books like text book referance book Books like text book referance book Wondo Genet Library General Stacks Reference 658.9138014 AHM 2002 (Browse shelf(Opens below)) 1 Available WGCFNRL00009509

Published in association with The Chartered Institute of Marketing.

Includes bibliographical references and index.

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