Morrison, Alastair M. <br/><br/>
Hospitality and travel marketing / 
Alastair M. Morrison. 
 - 4th ed. 
 - Australia :  Delmar Cengage Learning,  2010. 
 - xxv, 786 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781418016555 1418016551 
<br/><br/><label>LCCN: </label>2009922623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / M67 2010 
<br/><br/><label>Dewey Class. No.: </label>647.94/MOR