Sutherland, Max <br/><br/>
Advertising and the mind of the consumer :  what works, what doesn't, and why / 
Max Sutherland and Alice K. Sylvester. 
 - 2nd ed. 
 - St. Leonards, NSW :  Allen & Unwin,  2000. 
 - xv, 326 p. :  ill. ;  23 cm. 
<br/><br/> "New revised international edition"--Cover. 
<br/><br/>Includes bibliographical references (p. 304-315) and index. 
<br/><br/><label>ISBN: </label>1865082317 
<br/><br/><label>LCCN: </label>00340982  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5822  / .S84 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1019/SUT