Wilmshurst, John. <br/><br/>
The fundamentals and practice of marketing / 
John Wilmshurst, Adrian Mackay. 
 - 4th ed. 
 - Oxford ;  Boston, MA :  Butterworth-Heinemann,  2002. 
 - viii, 376 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>075065449X 
<br/><br/><label>LCCN: </label>2002026236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .W5476 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8