Marketing management :  an international perspective / 
edited by Kamran Kashani and Dominique Turpin. 
 - Houndmills, Basingstoke [England] :  Macmillan Business,  1999. 
 - xvii, 487 p. :  ill. ;  25 cm. 
 - International marketing series .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0333750071 033375008X (pbk.)  £19.99 
<br/><br/><label>LCCN: </label>99491027  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M35233 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8