TY  - BOOK
AU  - PERREAUJT ,WILLIAM
TI  - APPPLICATIONS IN BASIC MARKETING  CLIPINGS  FROM THE POPULAR BUSINESS PRESS
SN  - 0072557982
U1  - 658..8 
PY  - 2000///3
CY  - NEW YORK
PB  - McGRAW HILL HIGHER
ER  -