TY  - BOOK
AU  - Ahmed,Pervaiz K.
AU  - Rafiq,Mohammed
ED  - Chartered Institute of Marketing.
TI  - Internal marketing: tools and concepts for customer-focused management 
SN  - 0750648384
AV  - HF5415.13 .A354 2004
U1  - 658.9138014 AHM 
PY  - 2004///
CY  - Amsterdam, Boston
PB  - Elsevier Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Organizational effectiveness
KW  - Relationship marketing
KW  - Customer relations
N1  - Published in association with The Chartered Institute of Marketing; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/els051/2004274704.html
UR  - http://www.loc.gov/catdir/toc/fy045/2004274704.html
ER  -