Baker, Ronald J.  1962- <br/><br/>
Pricing on purpose :  creating and capturing value / 
Ronald J. Baker. 
 - Hoboken, N.J. :  J. Wiley,  c2006. 
 - xxvi, 374 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 343-354) and index. 
<br/><br/>Why is movie theater popcorn so expensive? -- Why are we in business? -- Mind over matter -- The old business equation -- The new business equation -- Ninety-nine-cent pricing, engagement rings, and the assumption of rationality -- The invisible hand : no one person knows how to make a pencil -- A tale of two theories -- Cost-plus pricing's epitaph -- The wrong mistakes -- Price-led costing replaces cost accounting -- What and how people buy -- The value proposition -- The consumer surplus and price discrimination -- Customer segmentation strategies -- Price discrimination in practice -- There is no such thing as a commodity -- Baker's law : bad customers drive out good customers -- Ethics, fairness, and pricing -- Antitrust law -- Who is in charge of value? -- Pricing on purpose : getting paid for the value your company creates. 
<br/><br/><label>ISBN: </label>0471729809 (cloth : acidfree paper) 9780471729808 (acidfree paper) 
<br/><br/><label>LCCN: </label>2005023685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.
<br/><br/><label>LC Class. No.: </label>HF5416.5  / .B344 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/16