<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <nonSort>The </nonSort>
    <title>handbook of strategic public relations &amp; integrated communications</title>
  </titleInfo>
  <name type="personal">
    <namePart>Caywood, Clarke L.</namePart>
    <namePart type="date">1947-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ilu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>c1997</dateIssued>
    <dateIssued encoding="marc">1997</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxvi, 574 p. : ill. ; 26 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">[edited by] Clarke L. Caywood.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Public relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication in management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication in marketing</topic>
  </subject>
  <classification authority="lcc">HM263 .H317 1997</classification>
  <classification authority="ddc" edition="20">658.4/5</classification>
  <identifier type="isbn">0786311312</identifier>
  <identifier type="lccn">96036234</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/description/mh022/96036234.html</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/enhancements/fy1012/96036234-b.html</identifier>
  <location>
    <url displayLabel="Publisher description">http://www.loc.gov/catdir/description/mh022/96036234.html</url>
  </location>
  <location>
    <url displayLabel="Contributor biographical information">http://www.loc.gov/catdir/enhancements/fy1012/96036234-b.html</url>
  </location>
  <recordInfo>
    <recordContentSource authority="marcorg">DLC</recordContentSource>
    <recordCreationDate encoding="marc">960814</recordCreationDate>
    <recordChangeDate encoding="iso8601">20211126084145.0</recordChangeDate>
    <recordIdentifier source="OSt">1636088</recordIdentifier>
  </recordInfo>
</mods>
