Perreault, William D., Jr.;   McCarthy, E. Jerome; Perreault, William D., <br/><br/>
Applications in basic marketing : clippings from the popular business press 

 -  2001 
 - ix246p  PC  25CM 
<br/><br/><label>ISBN: </label>0075610310 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER2001