Key Note Report 

 -  The Chartered Institute of Marketing  1994 
<br/><br/><label>ISBN: </label>1-85765-345-9 
<br/><br/><label>LC Class. No.: </label>631.3/KEY  / 2 
<br/><br/><label>Dewey Class. No.: </label>631.3/KEY  / 2