the basics Chandler, Daniel. creator text bibliography enk London New York Routledge c2007 2007 2nd ed. monographic eng

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xviii, 307 p. : ill. ; 21 cm. This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect. Daniel Chandler. Includes bibliographical references (p. [265]-292) and index. Semiotics P99 .C463 2007 302.2 17.08 0415363764 (hbk. : alk. paper) 9780415363761 (hbk. : alk. paper) 0415363756 (pbk. : alk. paper) 9780415363754 (pbk. : alk. paper) 0203014936 (ebk. : alk. paper) 9780203014936 (ebk. : alk. paper) 2006024738 http://www.loc.gov/catdir/enhancements/fy0668/2006024738-d.html http://www.loc.gov/catdir/enhancements/fy0668/2006024738-d.html DLC 060728 20211006152900.0 14472142