02012cam a2200373 a 450000100090000000300040000900500170001300800410003001000170007101500190008801600180010702000350012502000380016002000350019802000380023302000350027102000380030603500230034404000820036705000200044908200140046908400150048310000220049824500480052025000120056826000450058030000360062544000290066150400660069050501550075652006210091165000150153285600910154714472142OSt20211006152900.0060728s2007    enka     b    001 0 eng    a  2006024738  aGBA6783722bnb7 a0135523392Uk  a0415363764 (hbk. : alk. paper)  a9780415363761 (hbk. : alk. paper)  a0415363756 (pbk. : alk. paper)  a9780415363754 (pbk. : alk. paper)  a0203014936 (ebk. : alk. paper)  a9780203014936 (ebk. : alk. paper)  a(OCoLC)ocm70864411  aDLCcHUdBAKERdUKMdYDXCPdBWKUKdVP@dBTCTAdNLGGCdLVBdBWKdUGXdSGBdDLC00aP99b.C463 200700a302.2222  a17.082bcl1 aChandler, Daniel.10aSemiotics :bthe basics /cDaniel Chandler.  a2nd ed.  aLondon ;aNew York :bRoutledge,cc2007.  axviii, 307 p. :bill. ;c21 cm. 0aBasics (Routledge (Firm)  aIncludes bibliographical references (p. [265]-292) and index.0 aModels of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect.  aThis updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description 0aSemiotics.423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0668/2006024738-d.html