Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.

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TextPublication details: St. Leonards, NSW : Allen & Unwin, 2000.Edition: 2nd edDescription: xv, 326 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books like text book referance book	Natural & Computational Science Library General Stacks	659.1019/SUT (Browse shelf(Opens below))	1	Available	NSCLIB00012005

Previous	No cover image available							Next
Previous	659.1/INT INTEGRATED ADVERTISING AND PROMOTIONS	659.1/INT INTGRATED ADVERTISING	659.1/MIS SALES PROMOTION AND ADVERTISING MANAGEMENT	659.1019/SUT Advertising and the mind of the consumer : what works, what doesn't, and why /	659.152/DRE Creative Strategy in Advertising	659.2/RHE The Rhetoric of Green	659.2/RHE The Rhetoric of Green	Next

"New revised international edition"--Cover.

Includes bibliographical references (p. 304-315) and index.

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