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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2004.Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM (4 3/4in. )ISBN:
  • 0072536861 (alk. paper)
  • 0071214690 (international : alk. paper)
Subject(s): DDC classification:
  • 658.8/342/0973 HAW 2004 21
LOC classification:
  • HF5415.33.U6 H38 2004
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Item type Current library Collection Call number Copy number Status Barcode
Books like text book referance book Books like text book referance book Wondo Genet Library General Stacks Reference 658.8/342/0973 HAW 2004 (Browse shelf(Opens below)) 1 Available WGCFNRL00015603

Includes bibliographical references and indexes.

System requirements for accompying CD ROM.

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