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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 8th edDescription: xv, 624 p. : ill. (some col.) ; 24 cmISBN: - 0256122407
- 658.8 ENG 1994 20
- HF5415 .E65 1994
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Wondo Genet Library General Stacks | Reference | 658.8 ENG 1994 (Browse shelf(Opens below)) | 1 | Available | WGCFNRL00015579 |
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| 658.7 SIN 2008 Materials management | 658.8/12 HAY 1998 Measuring customer satisfaction : survey design, use, and statistical analysis methods / | 658.8/342/0973 HAW 2004 Consumer behavior : building marketing strategy / | 658.8 ENG 1994 Promotional strategy : managing the marketing communications process / | 658.8 GUP 2007 Marketing management | 658.8 JOB 2007 principles & practice of marketing | 658.8 KAS 1999 Marketing management : an international perspective / |
Includes bibliographical references and index.
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