Mass communication research methods / Anders Hansen ... [et al.].
Material type:
TextPublication details: New York : New York University Press, 1998.Description: viii, 350 p. ; 23 cmISBN: - 0814735711 (clothbound)
- 081473572X (paperback)
- 302.23/07/2 21
- P91.3 .M366 1998
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Social Library General Stacks | 302.23/MAS (Browse shelf(Opens below)) | 1 | Available | SHLIB 00001828 |
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| 302.23/jon mass media Indonesia and the world = 1965 : Indonesia dan dunia / | 302.23/jon mass media Indonesia and the world = 1965 : Indonesia dan dunia / | 302.23/LES Visual communication : images with messages / | 302.23/MAS Mass communication research methods / | 302.23/MED MEDIA AND POLITICS IN JAPAN | 302.23/MED AQA MEDIA STUDIES | 302.23/MED AQA MEDIA STUDIES |
Includes bibliographical references (p. 320-331) and index.
Machine generated contents note: I -- List of Figures and Tables -- Acknowledgements -- 1 Mass Communication Research Methods: -- Introduction -- 2 Mass Communication Research: Asking the Right -- Questions -- James D. Halloran -- 3 Participant Observation: Researching News -- Production -- 4 Policy and Archival Research -- 5 Content Analysis -- 6 Analysing the Moving Image: Narrative -- 7 Analysing the Moving Image: Genre -- 8 Analysing Visuals: Still and Moving Images -- 9 Media Audiences: Survey Research -- 10 Media Audiences: Focus Group Interviewing -- 11 Computer-assisted Handling And Analysis Of Data -- Appendix Sources/Resources in Mass Communication -- Research -- Index.
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