Hospitality and travel marketing /
Morrison, Alastair M.
Hospitality and travel marketing / Alastair M. Morrison. - 4th ed. - Australia : Delmar Cengage Learning, 2010. - xxv, 786 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
9781418016555 1418016551
2009922623
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / M67 2010
647.94/MOR
Hospitality and travel marketing / Alastair M. Morrison. - 4th ed. - Australia : Delmar Cengage Learning, 2010. - xxv, 786 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
9781418016555 1418016551
2009922623
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / M67 2010
647.94/MOR