A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists /
Hayes, Richard, 1968-
A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists / Richard Hayes and Daniel Grossman. - New Brunswick, N.J. : Rutgers University Press, c2006. - xv, 200 p. : ill. ; 23 cm.
Includes bibliographical references (p. [183]-194) and index.
We need to talk -- Hope for the best, prepare for the worst -- Why reporters do what they do -- Do you hear what you're saying? -- Mastering the interview -- A reporter's most trusted source : you -- Choosing the right communication tools -- The scientist as celebrity and activist.
9780813538570 (hbk. : alk. paper) 9780813538587 (pbk. : alk. paper)
2005035567
Science in mass media.
Science news.
Science--Public opinion.
Communication in science.
Q225 / .H39 2006
500
A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists / Richard Hayes and Daniel Grossman. - New Brunswick, N.J. : Rutgers University Press, c2006. - xv, 200 p. : ill. ; 23 cm.
Includes bibliographical references (p. [183]-194) and index.
We need to talk -- Hope for the best, prepare for the worst -- Why reporters do what they do -- Do you hear what you're saying? -- Mastering the interview -- A reporter's most trusted source : you -- Choosing the right communication tools -- The scientist as celebrity and activist.
9780813538570 (hbk. : alk. paper) 9780813538587 (pbk. : alk. paper)
2005035567
Science in mass media.
Science news.
Science--Public opinion.
Communication in science.
Q225 / .H39 2006
500