The handbook of strategic public relations & integrated communications /

The handbook of strategic public relations & integrated communications / [edited by] Clarke L. Caywood. - New York : McGraw-Hill, c1997. - xxvi, 574 p. : ill. ; 26 cm.

Includes bibliographical references and index.

0786311312

96036234


Public relations.
Communication in management.
Communication in marketing.

HM263 / .H317 1997

658.4/5